I led the redesign of the creative agency’s brand identity and website as part of a comprehensive rebranding initiative, working closely with my team throughout the process. Together, we refined every element, including photography direction, color palette, typography, and digital experiences, to support the brand’s refreshed story and tone. The multilingual website incorporated modern web trends and functionality, while collaboration with developers and creatives ensured a precise, pixel-perfect execution. Alongside the rebrand, our team also created new marketing collateral, sales tools, and digital assets that strengthened the agency’s positioning and supported growth with both prospective and existing clients.
XPERIENCE
Branding and website design
Creative direction and design:
Monica Russo-Dunphy, Lindsay King
Xperience is a global experiential marketing and brand activation agency specializing in immersive live, digital, and hybrid experiences for Fortune 500 and international brands. The agency delivers award-winning trade shows, events, and storytelling-driven campaigns that combine strategy, design, technology, and production.
Their work is recognized for excellence in experiential design, audience engagement, and large-scale brand experiences.
