This site is live at elowendesign.com.
Using AI design tools, I documented and refined brand decisions for Elowen Design Collective, creating a streamlined workflow between strategy, visual direction, and implementation.
After bringing the brand documentation in, I rapidly iterated on layouts, interactions, and motion concepts while exploring the integration of WebGL experiences and embedded video to elevate the final product. In a rapid timeframe I designed, refined, and published the live experience.
Additionally, with the use of the tool’s functionality, I was able build a more flexible design system, allowing the site to evolve alongside the company through customizable components, scalable top navigation patterns, and future page expansion without requiring a full redesign.
Check it out at elowendesign.com.
Elowen Design Collective
Brand and web presence
Creative director, strategy and AI prompts: Monica Russo-Dunphy
